X-Cart Review 2020: Does it Provide the Tools to Expand Your Business Online?

X-Cart was launched back in 2001, with a founding ideal of democratizing eCommerce. It’s one of the oldest shopping cart platforms in the world and has over 30,000 stores in over 100 countries. The provider’s mission is to provide attractive and convenient storefronts to enhance brand awareness and, ultimately, boost profits.

Attractive design templates Best for
2 /5
$ 49 /mo
Starting Price
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Table of Contents


    Design and Themes

    • Each storefront created on the site builder is automatically enhanced for use on both phones and tablets. No code is needed, so stores can be built relatively quickly
    • Themes - 45 customizable options available, with styles to suit all kinds of businesses
    • Intuitive drag and drop interface - allows for greater control and positional changes on all pre-made layouts

    Apps and add-ons

    The provider recommends a few add-ons, but they generally come at great cost, which will be unappealing to many, as most competitors offer similar additions at no additional cost.

    • AvaTax - Free (By X-Cart) automates sale tax information
    • GiftCertificates - $74
    • Product Stickers - $69

    Language options

    Whilst it’s possible to translate language on X-Cart, you must do it yourself, either through an imported language pack or via time-consuming translation. This is far from ideal. One of the main reasons businesses go online is to reach a global audience, and this brand doesn’t go far enough in aiding that process. Not only could this be time-consuming, but it could require continuous editing as you add new products and services.


    Social integration and sales channels

    Products can be listed on many popular websites, such as Amazon, Google, eBay, Facebook, and more.

    SEO tools

    In-built ‘Business Solutions’ Provides the tools to boost search engine ranking, with clean and canonical URLs, configurable page titles, etc.

    Reporting tools 

    • Google Analytics - Analyzes the success of each product, how users access the site, and average time spent on each page
    • Yandex Metrica - Provides metrics related to the site’s online audience

    Email marketing

    The Mailchimp app sends transaction notifications and sales messages. In addition, it can send reminders to customers with abandoned checkout carts.

    Importing and exporting products

    Files can be imported or exported in CSV file format by accessing the general settings tab.

    Pricing (per year)

    • Business - $495 
    • Multivendor - $1495
    • Ultimate - 5995

    Each product could be profitable, with 0% transaction fees and unlimited product listings. However, only the Ultimate package offers options like product questions, paid memberships, wishlists, and multi-level menus. For such high prices, customers might feel that each option should include these settings.

    What is easy for the users? 

    • Quick set up
    • 0% Transaction fees

    What is hard for the users? 

    • Somewhat limited, considering the price

    Examples of X-Cart users

    Alternatives to X-Cart

    X-Cart is a well-respected business and its services have merit, but they come at a significant cost. Why not try Squarespace as an alternative? Its storefront themes are breathtaking and the price packages available are more than reasonable.


    Are SSL certificates provided as part of the package?

    Unlike most of its competitors, SSL certificates aren’t included in the packages. In fact, the cheapest option costs almost $90 per year.

    Can I give it a go for free?

    30-day free trials can be accessed via the brand’s website.