WooCommerce Review 2020: Is it Really Free?

WooCommerce is a popular US-based e-commerce builder built on WordPress. It offers a fully customizable platform for successfully running an online business.

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Table of Contents

    Our website builder experts have explored the performance, features, and functions of the platform. 


    Design and Themes

    The complementary, official theme of WooCommerce is Storefront. With scores of beautifully-crafted themes to choose from, WooCommerce provides stylish templates and designs for unlimited applications.

    The default WordPress theme is provided, in addition to many other themes across multiple industries, sectors, and categories.

    Clients can choose their own adventure with the Storefront, featuring interactive layouts, customized design elements, and stable foundations. Since all WordPress themes are supported, you can expect a responsive grid system guaranteeing enhanced performance, whatever your design preference. 

    Apps and Add-Ons

    WooCommerce is peppered with apps and add-ons which can be found in the extensions store.

    Some of the most popular extensions are:

    • ShipStation
    • Facebook
    • Shipping
    • Pinterest
    • Membership
    • Invoice
    • Paypal
    • MailChimp

    You can also choose your apps and add-ons according to price, with a price range of $0 – $300 as a default setting. There are hundreds of pages of results for extensions – you simply need to run a search for the specific extension you're looking for and download it to your website builder through the admin panel.

    Language Options 

    The great thing about WooCommerce is that localization options simply require translation files for your target language. Language settings can easily be implemented by utilizing the WordPress Codex, or translate options.

    Several plug-ins are available to facilitate multiple language options, notably PoEdit for advanced users, and Loco Translate for quick and easy implementation of different languages.

    Localization to Core options are also available through a proprietary project known as GlotPress. 


    Social Integration and Sales Channels

    They offer multi-channel extensions for marketing across social media channels. You can boost your online sales through various social media sales hubs like Facebook, Pinterest, Amazon eBay, Google Product Feed and the like. 

    The Pinterest integration retails at $79; the official Facebook plug-in is free to use for building your business. Amazon eBay allows you to sell directly on eBay and Amazon from your WooCommerce store.

    The Storefront serves as a powerful marketing resource with deep integration prospects. 

    SEO Tools 

    This e-commerce builder is geared towards SMEs of all sizes, and all WordPress-compatible SEO apps, add-ons, and extensions are applicable to WooCommerce e-commerce websites.

    They provide in-depth articles, guides, and assistance with all aspects of search engine optimization. These include, but are not limited to, indexing your site, using redirects, broken links, working with code, website tracking, optimizing images, using WordPress plug-ins, keywords, meta titles, meta tags, meta descriptions, technical SEO tactics and strategies, et al. 

    Custom Fields 

    The input fields offer the option of checkboxes, text fields, and select fields. This allows site owners to include additional information about products, by personalizing content.

    It is also possible to include extra product data fields with additional information on products. Getting started with custom fields on it requires an extension known as Product-Add-Ons Ultimate Plug-In. By using this plug-in, it is possible to customize products quickly and easily. Examples of custom add-ons include name, description, customer feedback and requests. 

    Reporting Tools

    Popular reporting tools include a combination of free and premium services. The likes of WooCommerce Google Analytics, PayPal Checkout, Google Shopping, WooCommerce Bookings, KISSmetrics, mixpanel, Metorik, and Segment.io Integration are readily available.

    Email Marketing

    This plug-in for WordPress showcases a powerful set of features:

    • Abandoned cart recovery
    • product recommendations
    • Customer segmentation
    • Lead nurturing
    • Customer behavioral tracking

    The Extensions Store provides a wealth of options vis-a-vis email marketing which can be integrated with MailChimp to engage with customers and boost sales, retention, and brand awareness. MailChimp is free and is fully compatible with your store. Other options include Follow-Ups (premium), PDF Invoices, Jilt for abandoned cart reminders, Welcome Automations, newsletters, and Email Customizer among others.

    Importing and Exporting Products

    WooCommerce facilitates quick and easy exports of products through the CSV Import Suite and Export Products options. 

    There are multiple other extensions available through the Extensions Store for the users.

    These include: 

    • Premium  Customer/Order/Coupon Export option,
    • Product CSV Import Suite
    • Customer/Order XML Export Suite.


    WooCommerce is free to use. However, there are charges for hosting services, developer fees, themes, domain names, plug-ins and extensions. 

    • Bluehost  - Getting Started at $3.95 per month for new business owners selling online 
    • Wordpress -Growing Stores with a focus on a managed WooCommerce experience at $45 per month 
    • Enterprise Stores for rapidly growing businesses starting at $499 per month. (Liquid Web, and VIP hosting on a consultation basis.)

    Other Features

    SupportWooCommerce support can be reached in several ways: opening a support request, and FAQs if you are not a customer yet. Documentation section for general questions. 
    ShippingOffers multiple shipping options – each of which is available through the Extensions Store. The process of shipping products is easily done by downloading applications with fulfillment solutions and inventory management options.  UPS shipping is readily available with UPS API for domestic and international packages, and ShipStation is a popular choice for WooCommerce orders too.
    Payment optionsOffers 100+ payment gateways for e-commerce applications. Alipay, Paypal, 2Checkout, PayFast, FirstData, WorldPay, SagePay, eWay is only some of them. 
    TaxIt is possible to set up taxes by going to the WooCommerce Settings section and navigating to General Options. From there, it’s a simple matter of selecting ‘Enable Taxes’ and ‘Tax Calculations’. Once the modifications have been made, it’s easy to define parameters such as selling locations, shipping locations, and default customer locations.
    DropshippingDropshipping was developed by OPMC, and it allows site owners to assign different products to suppliers. These suppliers can also receive automated order notices. It’s easy to import inventory and add dropshipping suppliers through bulk action notices. Customized email notifications, including branding and specific data can be entered. SMTP support is available with Dropshipping. 
    Abandoned cart recoveryFeatures a free plugin that automatically recovers lost revenue. The plug-in works by sending automatic emails to follow up on abandoned carts. These can be tailored to individual brands. Various email sequences are available, and there are unique checkout links for shoppers, Webhooks, ready-made templates, GDPR compliance, reports, and coupon codes available.  
    Managing store on a mobile deviceThe mobile app is available at the Google Play Store and the App Store. Real-time order alerts are available on the go. 

    What is Easy for Users on WooCommerce?

    • Free to use
    • Makes it easy to manage your store on mobile, with Android and iOS apps for sale, order management, and other important metrics.
    • Squarespace supports a blogging feature with multi-author access, AMP support, and scheduling options.

    What is Difficult for Users on WooCommerce?

    • Template customization seems to be an issue that many users complain about, particularly the front-end of WooCommerce templates. Experts advise that users should focus on understanding actions, filters, and hooks better.
    • Many of the apps, add-ons, and plug-ins at the Extensions Store are not free. While this can get costly, it’s also going to slow you down if you download and install too many of them.

    Examples of WooCommerce Users

    • Pickle - https://pickle.sk/   
    • Wakami – https://wakamiglobal.com/ 
    • Dark Horse - https://www.darkhorse.com/ 

    Alternatives to WooCommerce

    Shopify – a powerful platform for selling products online with a full suite of eCommerce tools.
    Magneto – ideal for eCommerce products of all types, for all SMEs and enterprise-level companies.
    BigCartel – plenty of free themes to choose from, including store management, stats, order fulfillment and more.

    BigCommerce – a leading SaaS solution for growing your business with a fully-integrated platform with lots of flexibility. 

    Woocommerce FAQs 

    Can I use my own domain name at WooCommerce?

    Yes, sure! Domain Mapping makes that really easy. Simply attach your domain name to your WordPress website and update the domain name servers to redirect to WordPress.com. 

    Is there a free trial at WooCommerce?

    WooCommerce is free to use. It’s a WordPress plug-in for eCommerce. 

    Does WooCommerce sell SSL certification?

    Free and paid WooCommerce SSL certificates are available. The free option is available through Let’s Encrypt, and several hosting companies offer free SSL too.

    Is it possible to change my plan or account anytime at WooCommerce?

    Yes! You can change hosting plans at your leisure. 

    Is WooCommerce a good solution for eCommerce?

    Yes! WooCommerce is trusted by millions of eCommerce sites. It offers a powerful solution for selling products and boosting your sales.