Volusion Review 2020: Pros and Cons

Volusion is the brainchild of Kevin Sproles. This professional website builder platform provides all the tools and resources needed for SMEs to maintain a strong online presence.

Personal&Business Websites Best for
4 /5
$ 29 /mo
Starting Price
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    Designed with independent businesses in mind, it caters to 180,000+ entrepreneurs, and 30,000+ merchants. The sites have fulfilled 185 million+ orders and generated $28 billion + in sales. The company is based in Austin, Texas USA.

    Our in-house experts thoroughly reviewed the features, functions, pricing, and options provided. This is how Volusion stacks up:


    Design and Themes

    Volusion themes have been expertly crafted by professional designers. These fully responsive templates are customized to perfection, allowing SMEs to easily list their products and services and sell online. Plenty of free themes are provided to clients to get started.

    Artfully-crafted templates cater to a variety of businesses, including arts and crafts, music, makeup, food and beverage, fashion and style, pets, cutlery and crockery, biking, eyewear and scores of other options.

    Themes are mobile-friendly, fully customizable, geared for sales, and are easily integrated with extensions and add-ons. All themes have cross-browser compatibility, quick and easy navigation, social sharing, product images, infinite scrolling and more.

    Apps and Add-ons

    Volusion connects your business to the marketplace with a large variety of apps, add-ons, and integrations.

    These include the following main options and some others:

    • 1 800 Accountant
    • Amazon Product Ads
    • Doba/li>
    • Domain.com
    • Grasshopper
    • Hover
    • Incfile
    • Rocket Lawyer
    • Inventory Source
    • MailChimp
    • LiveChat

    They are continually expanding its selection of Add-Ons to facilitate enhanced e-commerce activity for SMEs

    Language Options 

    Volusion comes complete with a powerful set of solutions for language options. Multi-language configuration options and foreign language translation are fully supported on the Volusion website builder platform.

    The online store builder requires businesses to enter their own text such as product and category pages, names and descriptions, in any language. It is also possible for page articles to be translated manually (English is the default language), using the storefront editor.

    Custom graphics can also easily replace default graphics, in any language. However, many images and patterns are available in English as a default, but business owners can log into their FTP account and manage content through the storefront editor.


    Social Integration ( Selling on Facebook ) 

    The built-in social media tools make it easy to add social media profile links on your Volusion eCommerce site. Social media posting is available from the online website builder. 

    Social media sharing is available for products, customers sharing their favorite products at your store on social media. A unique app is provided for your store on Facebook to list your products and/or services.

    Full YouTube integration is also available.

    SEO Tools

    SEO tools offer an easy way to manage metadata on site. Volusion offers in-depth articles, guides, and assistance related to SEO content. 

    An important thing that other platforms don't have is that Volusion auto-generates sitemaps for their clients, helping search engines scan the site easier.

    Volusion also has built-in shopping feed capabilities so that the seller can have lists of products on major search engines like Google Shopping.

    Custom Fields

    Volusion facilitates the entry of custom fields to understand customer needs and preferences even better. It is possible to collect valuable information about customers by adding up to 15 different custom fields to your e-commerce platform.

    These are divided up into two broad categories, notably customer fields, and order fields. Custom fields include: custom field, table name, alias, question, question subtext, input type, input max length, placement order, is required, is public, show on invoices. Volusion’s options are great for customizing your online store and getting customer feedback.

    Reporting Tools

    Store reporting tools are available to all Volusion site owners. It's easy to track and manage online store activity, including orders, products, categories, CRM ticket reports, and more. SQL queries can generate custom reports, with pie charts and bar graphs available for viewing data. A variety of powerful reporting options provides valuable insights into your store’s functionality and performance. 

    Email Marketing

    Email marketing is readily available to Volusion site owners. MailChimp is a complimentary application that instantly connects your store to your MailChimp account. By using this application, you can send 12,000 emails to 2,000 subscribers per month, for free.

    It advocates for at least 23% of all e-commerce revenue being generated by email activity. To this end, they provide a comprehensive framework for developing a strong email architecture, creating a content calendar, and automating emails by segment to optimize sales and conversions.

    Importing and Exporting Products

    The import/export feature on Volusion allows for quick and easy editing of products in bulk format, saving lots of time and effort while you’re fine-tuning your online store.

    The process of importing and exporting requires clients to choose the right template, navigate to the inventory, import/export, and then select the standard export tab.

    Once you've filled in the template, you can import your product into your online store, with no need to change records that are already in the database.


    Volusion pricing includes options for personal, professional, start-up, and business platforms.

    Personal plan – Billed at $26 per month with unlimited product and storage, online support, and zero transaction fees.
    Professional plan – Billed at $71 per month with unlimited product and storage, online and telephone support, zero transaction fees, and abandoned cart reports.
    Startup plan – Billed at $161 per month with Unlimited products and storage, $25 per month in quick wins, online and telephone support, zero transaction fees, abandoned cart reports, and third-party gateways.
    Business plan – Billed at $269 per month with unlimited products and storage, $100 per month in quick wins, priority support, traffic growth consultation, zero transaction fees, abandoned cart reporting, and third-party gateways.

    For example, if you have a personal website, choose the personal plan. If you are an enterprise-level corporation, choose the business plan.

    Other Features

    SupportThey offer customer support 24/7 via live chat, telephone (schedule or call) or toll-free at 1 800 646 3517. The e-commerce specialists are standing by to assist clients via the chat function.
    SecurityPCI compliance is assured, It includes DDOS defense, ACLs, and 7 firewalls. Plus, there are anti-malware and antivirus programs protecting against vulnerabilities.
    ShippingAll clients with Volusion e-commerce sites can navigate to the admin area of their account and configure shipping methods that are available. Shipping methods that have been activated will display under one of the headings, special rates, flat rates, live rates, or free shipping.
    Payment optionsThey offer all options provided by Authorize.net including PayPal, Amazon pay, cash and wire transfer options along with others. 
    TaxLuckily, Volusion offers an automatic Tax feature for each state in the US. Clients can easily add the automatic tax rate by navigating to settings and tax from the admin area.
    DropshippingFrom the time you set things up to the time you sell, all aspects of your dropshipping commercial activities are included. Products are dropshipped from the United States, so there are no lengthy delays on international shipping.
    Abandoned cart recoveryWith the abandoned and live carts page option, it is possible to view all items in a shopper’s cart prior to checkout. Plus, it's also relatively easy to understand why a customer has abandoned the items in their cart. 
    Managing store on a mobile deviceThe Volusion app is available for Android and iOS devices. Once the app has been downloaded, it's a simple matter of logging in by completing the three provided fields. The dashboard is the first section that opens up on the mobile app for your store’s online activity. The products section details the products at the store. A low inventory section provides useful information on diminishing stocks.

    What is Easy for Users on Volusion?

    • A powerful selection of analytics tools
    • Mobile functionality for iOS and Android
    • Plenty of payment methods to choose from
    • Dropshipping available for international markets

    What is Difficult for Users on Volusion?

    • Additional security costs more
    • Digital product sales are not permitted
    • Several customers have complained of saved product data loss in certain fields

    Best Volusion Stores

    • Gift Store - Alzstore.com
    • Military Collections - Monkeydepot.com 
    • Electronic Cigarette store - Myvaporstore.com 

    Alternatives to Volusion

    If Volusion isn't quite what you're looking for, for any number of reasons, you have other options available. 

    3dcart - Innovative e-commerce platform with a powerful set of marketing tools

    Shopify - The world's leader in e-commerce website building

    Squarespace - Lots of cool templates and well-designed themes to suit your stylish e-commerce business

    BigCommerce – Artfully-crafted themes and great drag-and-drop functionality

    Volusion FAQs 

    Am I allowed to use my own domain name?

    Yes, you can easily add your own domain name to your Volusion site. 

    Does Volusion have an SSL certificate?

    All plans include a free SSL for your store.

    Does Volusion provide hosting to businesses?

    Yes, hosting is provided to all subscribers.

    Is it possible to change my account plan?

    Yes, you can easily change your monthly Volusion plan. Simply log in, click plans/orders and then choose to upgrade my plan. You can also downgrade your plan if you want.

    Is Volusion a good option for e-commerce?

    Absolutely! Volusion is a great option for your online business. It has a terrific rating among businesses, and it has generated $28 billion in sales since inception.

    What is the best alternative to Volusion?

    It’s not an easy question to answer, but we think 3dcart is fantastic. It is designed for entrepreneurs and it has a powerful e-commerce component in it.