Smoolis Review 2020 - Can It Build a Successful Online Store?

Smoolis is an eCommerce website building brand, with a keen focus on multi-language stores. It was founded in Zurich, in 2009 as a web and graphic design company, and has since diversified and grown as the demand for multilingual websites increased.

Multiple languages Best for
3 /5
$ 16 /mo
Starting Price
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Table of Contents


    Design and Themes

    Every theme available has been created by Smoolis artists to look stylish on every kind of device. The ‘Design Editor’ allows you to change fonts and colors to match your style and brand identity. A selection of Google’s fonts can be used for free, without the need to embed any additional coding.

    Apps and addons

    The provider is partnered with a small number of apps, but external apps can be added in addition to this. Most notably, the Mailchimp app can create an email database that automatically sends mail to increase repeat custom or offer sales, for example.

    Language options

    One way in which it really excels is in its multi-language ability. You can use inbuilt tools to translate everything on your webpage, all the way until the cart and payment process. For customers trying to create a global brand with widely accessible eCommerce, this is a good option to have at your disposal.


    Social integration and sales channels

    Customers have the option to share products on popular websites like Twitter, Pinterest, and Facebook. This can lead to an increase in website traffic. 

    All channels lead back to your site, where payment can be made via Stripe or PayPal, which certainly eases the transaction process for many.

    SEO tools

    This service automatically provides the best SEO it knows how, through URLs, canonical tags, automatically generated page titles, and more.

    Custom fields

    One fallback is the lack of custom field options available, as customers can’t leave comments easily.

    Reporting tools

    • Google Analytics - Use this to gain statistics on visitors, such as how they located the online store, where most site traffic originates from, the success of each product.

    Email marketing

    Discount vouchers can be sent to current and prospective clients to boost sales.

    Importing and exporting products 

    This can be done in minutes. Whether to create a backup or transfer to a 3rd party location, it’s no problem.

    Pricing (per month)

    • Small - $16.00 -  Up to two languages, one currency, 50 products
    • Medium - $28.00 - Up to four languages, four currencies, 250 products
    • Large - $40.00 - Up to 8 languages, multiple currencies, and 500 products

    There’s no doubt that each package has merit. They could all save valuable business time and increase sales, but most companies are likely to find the small and medium packages to be insufficient in scale.

    Other features 

    Payment methods

    Credit cards, debit card, and prepaid cards are all accepted


    A support team is available to assist you with setting up a store

    Using the store on a mobile device

    The UI is fully responsive. Automatic resizing and reformatting should ensure a positive user experience

    What is easy for the users?

    • International brand growth
    • No transaction fees

    What is hard for the users? 

    • Limited information on what each package includes

    Examples of Smoolis users

    Alternatives to Smoolis

    Smoolis offers some interesting tools but only stands out as a multilingual offering. For more rounded and detailed website creation, with fantastically detailed analytics, try BigCommerce or Squarespace.