BigCommerce Review 2020: Pricing, Apps, Plans and All You Need to Know

BigCommerce is an e-commerce solution for enterprise-level brands. It is a fully scalable and secure SaaS solution for your business, providing a differentiated experience for customers and businesses. BigCommerce boasts impressive stats with 250+ local currencies fully supported, 400 API calls per second, $17 billion + merchant sales, and 3 x greater mobile conversions.

Enterprise Best for
4 /5
$ 29.95 /mo
Starting Price
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Table of Contents


    Design and Themes

    Design and themes are easily customized at BigCommerce.

    The themes include:

    • Built-in JavaScript
    • CSS, and HTML

    Storefront design is an all-encompassing feature that includes WordPress integration with complete backend platform enablement, full mobile optimization to guarantee a fully responsive site, check out customization with SDK and server to server checkout API. Plus, the option to preview before publishing is available with the Stencil Tool designed for testing changes under local market conditions with no downtime.

    Apps and Add-Ons

    BigCommerce is peppered with a variety of powerful e-commerce apps and enterprise integrations for SMEs. These span the full-spectrum of categories, including accounting and tax, analytics and reporting, B2B, catalog and order management, CRM and customer service, marketing, merchandising, mobile, and scores more.

    Examples of apps and integrations include:

    • Shogun Page Builder
    • ShipStation
    • Google Shopping
    • Rewind Backups
    • JustUn,
    • ShipperHQ 

    There are plenty of apps and add-ons that can be integrated with this e-commerce builder.

    Users can build their own integrations with the flexible API, and taxes can easily be automated with apps like Avalara.

    Language Options

    BigCommerce is focused on the worldwide market, and to this end, your online store can be fashioned in any language.

    Developers can use all ‘left-right’ languages for their products and their storefront.

    Localization of stores is possible by customizing 3 key areas including the control panel, the checkout process, and pages. Files can easily be translated via Stencil CLI. Multi-language setup with many supported languages such as traditional Chinese, simplified Chinese, Tamil, Punjabi, Japanese, Italian, Korean, Dutch, French, Hindi, German, Spanish, and English.


    Social Integration and Facebook Selling

    With BigCommerce, it's really easy to reach a global audience of billions of customers on social media channels.

    Three primary social media channels are supported

    • Facebook - is fully optimized for PC, Mac, Android, and iOS devices. Plus, it is easy to track data, analyze trends, and view statistics
    • Pinterest - allows shoppers to easily find information about your products, and even purchase your products with Buyable Pins.
    • Instagram - products can easily be tagged, to harness the power of this social media powerhouse, with 5 products showcased with detailed descriptions.

    SEO Tools

    Several Search Engine Optimization (SEO) apps are available for use with your site at BigCommerce.

    These include:

    • SchemaApp to fully optimize your store with structured data 
    • FavSEO the #1 ranked app for BigCommerce Stores
    • SEO Doctor by Kudobuzz
    • JivoChat Business Messenger
    • Google Maps by Elfsight
    • ProSEO Tracker

    Other popular search engine optimization options include an impressive selection of tools including content editing, keyword research, competitor analysis, and metadata.

    Guides for increasing conversion and boosting store traffic, and optimizing URL structures are presented.

    Custom Fields

    BigCommerce offers multiple options for custom fields. Many fields can be added to the customer record by navigating to the Advanced Settings Section, and then Accounts Form Fields. With custom fields, it is possible to easily add a field to a product. Many identifiers are currently available, including Bin Picking Number, UPC, and GTN.

    For other fields, customers simply need to click on Plus, Add Custom Fields.

    From a customer perspective, BigCommerce facilitates additional fields for customers to communicate with the business with many available personalization options available on product pages and/or service options.

    Reporting Tools

    There are two powerful reporting tools available:

    • e-Commerce Analytics (to monitor store performance)
    • e-Commerce Insights (monthly actionable analysis).

    The reporting tools provide site owners with highly detailed reports directly from your dashboard. 

    The dashboard at BigCommerce provides quick performance analysis with conversion rates, orders, sales channels, and AOV.

    The pay-to-use e-Commerce Insights delivers exceptional analytics for site owners.

    Email Marketing

    BigCommerce provides a unique set of email marketing and newsletter marketing options. With email marketing, businesses can develop relationships with shoppers and stay in touch with them. The newsletter emails are designed to communicate with registered shoppers, by way of exclusive coupons and sales offers.

    Various email marketing apps are fully supported including:

    • Klaviyo
    • Constant Contact
    • MailChimp

    The options to allow newsletter subscriptions, tick newsletter checkboxes, and show newsletter summaries are available.

    All relevant customer data is stored in CSV files and it can be imported to the email marketing platform by navigating to Marketing, Email Marketing, and Export.

    Importing and Exporting Products

    All of the imports and exports are conducted via XML files (Google Sheets, Excel and Numbers) or CSV format.

    BigCommerce recommends exporting files via CSV particularly if the data is going to be exported back into the platform.

    Other file types don't work. Several fields must be included in the imported dataset, notably price fields and product name fields.

    When product images are being imported, the filenames are case-sensitive and restricted to certain characters. Images must fit certain formats, including GIF, JPEG, or PNG. PDF, TIFF and BMP files are not permitted. Stock keeping units (SKUs) must be accompanied by stock level fields and product SKUs.


    BigCommerce pricing plans all come with a 15-day free trial.

    Standard Plan – billed at $29.95 per month with 0% transaction fees, unlimited products, file storage and bandwidth, and unlimited staff accounts. Sales channels and marketing features are included.
    Plus Plan – billed at $79.95 per month with all the features of the standard plan, and many additional options such as customer groups in segmentation, abandoned cart saver, persistent cart, and stored credit cards.
    Pro Plan – billed at $249.95 per month with all the features of the Plus plan, and many additional options such as Google customer reviews, faceted search for product filtering, and custom SSL.
    Enterprise Plans – these plans are custom priced and purportedly less than the pricing for Shopify Plus and Magento. Many additional features are available including custom facets, price lists, unlimited API calls, API support, and express routing, support, and strategic account management.

    As you progress from one plan to the next, payment processing rates offered by PayPal decrease from 2.9% + $0.30 per transaction all the way down to 2.2% + $0.30 per transaction.

    Shipping via DHL and USPS is also offered at an average discount of 64% with the Standard Plan to 70% average discount with the Enterprise Plan.

    Other Features

    SupportOffers customers 24/7 support via email, live chat, and telephone. FAQs, videos, and articles are also available. Social contact options on Pinterest, LinkedIn, Twitter and Facebook are also available.
    SecuritySitewide SSL security, multiple security layers for each store, with firewalls, intrusion detectors, and integrity scanners are assured.
    ShippingShipping options are offered at competitive rates via DHL and USPS, and customers can be converted with next day delivery, in-store pickup, real-time rates, and free shipping options.
    Payment optionsBusinesses can offer multiple pre-integrated payment options with 250 local payment methods in over 100 countries. The following payment options are supported, among others: PayPal, Square, Amazon Pay, ApplePay, Pay, Adyen, Authorize.Net, Stripe and CyberSource. Solutions can be used with no penalties and no charges for sales.
    TaxWhen it comes to taxation, BigCommerce details Nexus and Sales Tax. In the US, automatic tax providers are recommended, but manual setup is possible through Store Setup and Tax.
    DropshippingDrop-Shipping options include a variety of integrations that can be used on site. These include Inventory Source, Printful, AliExpress Dropshipping, Sunrise Wholesale, e-ProductPlug and others. It is done directly between the wholesaler and the customer.
    Abandoned cart recoveryBigCommerce features a built-in-tool known as the Abandoned Cart Saver. This automatically sends customers an invitation if there are abandoned products left in their cart, and they haven't checked out.
    Managing store on a mobile deviceFull integration for use on mobile devices, including Android and iOS smartphones and tablets. Push notifications store performance tracking, and customer order management are all possible with the mobile app.

    What is Easy for Users on BigCommerce?

    • Huge variety of built-in website builder features available
    • Incredibly easy to create custom fields for your online store
    • Payment fees and commissions decrease as you upgrade your account
    • There are no transaction fees to worry about with third-party payment gateways

    What is Difficult for Users on BigCommerce?

    • Little to differentiate between themes
    • Limited number of free themes for you to use

    Examples of BigCommerce Users

    • HESS -
    • Natori -
    • Ben & Jerry's -

    Alternatives to BigCommerce

    If BigCommerce falls short for any reason, you have many other options to choose from including:

    3dCart - dynamic shopping cart with limited marketing options
    Magneto - be prepared for on-site learning with this powerful site builder 
    WooCommerce - if you enjoy using WordPress (WP), this is a viable option, but it has scalability issues.
    Prestashop - if you're on a budget and you're looking for an online store builder, this one has plenty of features.

    BigCommerce FAQs 

    Am I allowed to use my own domain name on BigCommerce?

    Yes, you can. You can simply point your ‘domain name’ to BigCommerce to get it set up.

    Do they sell SSL certificates at BigCommerce?

    SSL certificate options are available in free or paid formats.

    Do they provide hosting at BigCommerce?

    Yes, they do. It's an all-in-one package that users get to enjoy.

    Can I change my plan anytime I want to?

    If your business grows and your sales reach a threshold, you will automatically move to the next level plan.

    Is BigCommerce good for e-commerce?

    Yes, it most certainly is.  This store builder is a market-leading authority, with a treasure trove of marketing features, reports, plans payment processors, and hosting options.

    What’s the Best Alternative to Squarespace?

    Hands down – Shopify. This is far and away the most highly-ranked e-commerce platform overall.