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    WooCommerce Version 4.1 - What’s New?

    WooCommerce Version 4.1

    As per the industry standard, the developers at WooCommerce release periodical updates. Updates are worked on around the clock, and new versions are released when there is a critical mass of changes in order to make sure the plugin is at its very best at all times. 

    In May 2020, the latest version 4.1 was released. Developers and store owners are excited due to this much-anticipated set of updates, and the enhancements certainly speak for themselves.

    Improvements And Fixes

    Here is a breakdown of the latest enhancements that version 4.1 has brought its users.

    Marketing Hub

    This new feature will give merchants the opportunity to manage their marketing efforts in a centralized manner. It solves one of the primary issues that WooCommerce store owners encounter - not feeling that their marketing strategy was streamlined.

    At this stage, this embedded feature only provides marketing-related content and recommendations for marketing extensions. The centralized hub envisioned by WooCommerce developers will come to full fruition in the near future.

    Here are some of the elements that this feature will help execute:

    • Launching campaigns
    • Managing and optimizing marketing efforts
    • Tracking and monitoring

    There will also be added perks such as marketing automation and coupon management. 

    Setup Wizard

    A setup wizard can be one of the most important features of a website builder. Recording your preferences and goals at the very beginning, a wizard will help you make the most out of any product by adapting it to your needs.

    With WooCommerce 4.1, the setup wizard has had a revamp, to cover more options.

    Here are the important aspects of the renewed wizard:

    Store Profiler: 

    • Store Location - This section gives you the option to profile your store, and provide details such as store location, and specify whether the store is being set up for a client or yourself.
    • Industry Specification - Here you will be able to select what industry you operate in.
    • Types Of Products - In this important section, you will be able to choose the type of products you are going to sell. This section matters due to the various types of products required for different technical specifications. Here are some examples of the types of products:
      • Physical products
      • Downloads
      • Subscriptions
      • Bookings
    • About Your Business - Here you will be able to supply additional information, such as annual revenue and the number of products you wish to sell.
    • Choose A Theme - At this final stage, you will be able to establish the look and feel of your site by choosing a theme. You can choose an existing free or paid theme, or upload one of your own.

    After this initial section, you will be prompted to complete the next steps to get your store up and running, including installing extensions, adding your first product, and personalizing your store.

    WooCommerce Payments

    In addition to the setup wizard revamp, the WooCommerce Payments extension is now available for setup through the wizard itself on version 4.1.

    This free extension, developed exclusively for the builder, is an end-to-end payment gateway. By using it, merchants can view and manage all transactions from their central WordPress dashboard.

    Here are some of its main features:

    • Customers will be able to complete checkout transactions without leaving your site, and without having to log into a third party processor.
    • You will be able to view all details of payments, refunds, disputes, and chargebacks, as well as being able to manage them from the centralized dashboard.
    • It is important to note that at this time, WooCommerce Payments is only available for US-based merchants. In the coming releases, there will be more availability worldwide.

    To install this extension, you will need to be running the latest version of Jetpack.

    Here are the steps:

    1. In the WooCommerce store, add the extension to your cart.
    2. Download, install, and activate the extension.
    3. WooCommerce > Payments > Get Started

    Template Files

    In addition to the front-end developments in the 4.1 release, there are also quite a few enhancements on the developer level too. Along with many fixes and updates, template files have been enhanced.

    Template files are in fact the blueprint of your website, including the markup and template structure for your website.

    Template files can be found within the directory at this location:


    In the 4.1 release, template files have been updated, and new functions and hooks have been added. Developers can find all technical information on these back-end updates in the beta posts on the developer blog.

    Bottom Line

    WooCommerce is well known for being highly attentive to its users’ needs and wants, on the front end as well as the back end. It comes out with updates that include enhancements and fixes as often as possible to keep all functionality up to standard while striving to maintain their position as a leader in the ecommerce space. 

    At the time of writing, WooCommerce 4.2 is available for beta testing.