Wix Vs. Squarespace: Which Is The Better Website Builder?
Today, 55% of active websites are built using either Wix or Squarespace. Accordingly, it becomes easier to see why they’re consistently rated among the highest quality website construction tools available on the internet. Despite their strikingly similar features and services, each platform has some unique attributes.
Keep reading for a more in-depth look at these two solutions by comparing their features and functionality.
The first impression Squarespace creates on a user is its attention to a website’s overall design. It may have fewer templates than Wix, but the themes it does offer are the smartest and most professional looking ones.
Editing on this platform is comparatively more straightforward. It also has the upper hand in collecting features like image gallery, forms, map linking, and so forth. Due to its aesthetic looking websites, it’s more popular with the blogging community. On the other hand, Wix is a popular name in ecommerce.
As we mentioned earlier, they’re quite similar except for some occasional slight differences. That said, the biggest difference between both platforms is the page editor. Wix allows you to move every element on your web page, but Squarespace has a structured editing mode. This means you can’t move an element anywhere on the page.
Ease Of Use
Wix prioritizes providing superior user experience but not at the cost of quality. Signing up with this platform is a simple three-step process. Squarespace doesn’t waste any time to begin website creation. Therefore, the process starts at sign-up.
Putting a website together with drag-and-drop features is relatively easier on Wix. Even basic users can build a website on this platform without following a lot of complicated guidelines. That’s why it’s popular among bloggers as well as ecommerce merchants, whereas the other software is highly popular with bloggers.
Let’s see how Wix’s templates live up to its reputation:
- It offers about 650 template choices for every mood or purpose
- The drag-and-drop feature allows users to customize the website according to their preference
- The editor has to be tweaked twice to reflect changes on the site
- It doesn’t allow users to switch between templates once a website has been created
- Choosing a different design means the existing layout will completely disappear. The website will then have to be recreated from scratch
Squarespace also has a few noticeable qualities:
- All of its 70 templates are sleek and modern-looking
- The editor is intuitive and allows users to create a consistent brand identity using colors, fonts, and design aesthetics
- Though users can’t change a theme, the editor has a custom layout library, which is enough to make appealing visual changes
- There’s ample scope to experiment
The generic features that are used to build a website like photo galleries, audio integration, map embedding, and so forth are present in both the platforms. Moreover, both include mobile responsive themes. Still, podcast syndication, for instance, is superior via Squarespace.
While Squarespace offers services with third-party app integrations, Wix has built-in apps that can be incorporated for an additional fee. Some of the more niche features are highlighted below.
Works when integrated with Muut
Built-in forum app
Works when integrated with Memberstack
Built-in app for members
Only when you sign up with Tawk
Comes with Live Chat app
Works only with Eventbrite integration
Self integrated with Events
Third-party app Chownow is required
Users can order with the Restaurant and Orders app
Visitor Activity Tracking
Integration with Zapier
Integration with Zapier
Both businesses provide features that support robust ecommerce online shops. Companies are entitled to these benefits on both platforms:
- Multiple payment gateways like Stripe, Paypal, and more
- Sell digital and physical products online
- Offers point of sale integration
- Access to product data
- Recovery of abandoned cart
The significant differences are:
- Wix doesn’t charge users a transaction fee, unlike its competitor
- Users can enjoy unlimited data bandwidth with Squarespace business plans
- Wix features a built-in tax calculator
- The ecommerce plans start at $23 with Wix, whereas users have to sign up for the $26 per month plan to access these online business features on Squarespace
Wix’s paid plans start at $13 and rise to $35 for businesses operating in the ecommerce arena. On the other hand, Squarespace offers budget pricing with the basic plan priced at $12 and $18. Advanced plans with ecommerce features are priced at $26 and $40 a month for online stores.
The former also offers a free plan for users who want to try out the service, while the latter offers its features only with a 14-day trial. Plans are calculated on a per month basis with billing handled annually. If you don’t pay Squarespace, the website ceases to exist on the internet. Wix, on the other hand, doesn’t terminate an account.
The Bottom Line
In a side-by-side comparison, Wix assuredly outpaces Squarespace in some areas, while the opposite is also true. Both offer great tools to start a website from scratch, so there’s no clear winner when looking at Wix versus Squarespace.
Our takeaway is that Squarespace is a better choice for bloggers, whereas Wix ultimately ranks better for ecommerce merchants.