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    The 6 Best White-Label Website Builders

    White-Label Website

    As more and more customers move their ordering online, the need for small and medium-sized businesses to build an online store is growing rapidly. Developing and managing a full-fledged ecommerce platform requires time, effort, and significant investment. However, there’s a cost-effective solution called white-labeling that offers all of the benefits of a successful online shop without the troubles of maintenance and upkeep.  

    This solution is when a brand removes its logo from a product/service and allows the buyer to rebrand and resell it as they deem fit. For instance, a lot of products in Walmart are sold under the Great Value Brand tag. Using a white-label website builder is a powerful strategy to increase revenue and grow your business without worrying about technicalities. 

    White-label ecommerce solutions offer a better quality of services to clients alongside a high-profit margin. The demand for this strategy is increasing in the online marketplace due to its ability to help scale your business. Moreover, this tailored solution will save your company a lot of time and money.

    Keep reading to learn more about how this business model works and our recommendations of the best website builders to get started.

    What Is The White-Label Business Model?

    One of the primary working principles of a white-label is that you don’t need to worry about the technical details to resell products and services on your website as a retailer. The set-up is easy, cost-effective, and profitable. It involves a business-to-business model that includes the manufacturers and the resellers. The vendor company develops a product for your business that’s tailored to fit your needs. You then use it under your branding. 

    With the help of an excellent website builder, you can add your company’s logo, URLs, emails, name, components, and edit parts of the site to align with your brand’s theme. After complete customization, you’ll be ready to run your online shop on your terms. 

    This business model works well in a rapidly growing market since the demands for one-stop shops are increasing. By working with a white-label company, you get complete control of your online business. You also resell your products independently to a broader segment of the audience. 

    How Does White-Labeling Work In Ecommerce?

    With the evolution of website builders, many ecommerce companies are reevaluating their services and are more open to partnerships with third-parties. With the help of a white-label product, ecommerce industries can create solutions in the shortest time while saving many resources.

    The best white-label website builders are equipped to handle all commercial transactions for B2B and B2C businesses. In the ecommerce business model, a generic product is created by a manufacturer for multiple retailers. For instance, a manufacturer sells shoes to numerous retailers. Each retailer can then rebrand it as their own and resell it to consumers. 

    Basically, the retailer resells the items without any modifications. This is a quick way to get your foot into the online sales market. As a retailer, you don’t need to worry about the goods; all you need to do is create a unique brand identity and connect with the right customers.

    Many retailers agree that this business model has made it convenient and affordable to diversify brand portfolios without substantial investments. Besides, white-labeled products' wholesale nature allows retailers to reach a wider audience through increased distribution using multiple sellers. 

    Top 6 White-Label Website Builders To Try In 2020

    Here are the six best white-label website builders that’ll help you skyrocket your online store in no time.


    If you need a dedicated digital sales solution, there’s nothing better than Shopify. It’s the best ecommerce software solution that offers everything you need to run and grow a successful online store. With dozens of pre-built templates, apps, add-ons, extensions, and dedicated ecommerce features, the Shopify white-label solution is exceptionally user-friendly. However, the pricing can be an issue since the basic plan starts at $29/month plus fees and commissions.


    • Full integration with hundreds of apps and extensions
    • Dedicated ecommerce add-ons
    • Shopify website builder offers customizable themes and templates
    • Reporting tools and easy integration of marketing and sales channels
    • SEO tools, PCI-DSS compliance, and an array of security features
    • Multiple payments, shipping, and tax options


    Simvoly makes it easy to set up a white-label business by allowing you to build websites and sales funnels. The Simvoly white-label site builder has no limitations on creativity. You can create fully customizable online stores under your brand name. Not only this, but it also includes a built-in CRM system, sales and marketing funnels, and booking options. Pricing for this platform starts at $29/month and goes as high as $249/month.


    • Fully customizable
    • Allows a single-click option to run A/B tests
    • Dedicated ecommerce features
    • Comes with AWS hosting
    • Includes hundreds of pre-built templates, extensions, and third-party apps


    Wix for ecommerce is mobile-friendly, easy to use, and allows complete control when designing a website. Besides creating unique ecommerce sites, you can also generate extra revenue by joining the Wix white-label affiliate plan. You can even become a Wix Partner and resell products/services. The site builder is compatible with dozens of apps, extensions, and add-ons presented via the Wix App Market. Pricing is pocket-friendly, with monthly plans starting as low as $13.


    • Complimentary HTML templates covering various business niches
    • Cloud-based and fully customizable website builder
    • Enhanced EditorX features
    • Allows integration of marketing, sales, and email channels
    • SEO tools and an array of dedicated ecommerce features


    3dCart is a simple and powerful ecommerce white-label site builder. It helps you to build all kinds of websites quickly and easily. It comes with built-in mobile-friendly themes (free and premium) and with a bit of HTML and CSS skills, you’ll be able to fully customize the digital shop as per your brand’s needs. This site builder is the best for small businesses, as the basic plan starts at just $9.50 per month. 


     Drag and drop HTML builders

    • Fully customizable templates
    • 200+ apps and integrations
    • Dedicated online shopping tools like fraud prevention, order management, sales funnel, live chat, and more


    Ecwid website builder is a hosted cloud ecommerce platform that offers the easiest way to run an online store or social site. It’s embedded with the leading POS systems, making it easy to market merchandise and sell goods from your online store. It allows you to build sites quickly and easily without the need for technical knowledge. 

    Compared to other service providers, it has limited features and is best suitable for small stores. You can opt for the free version and run an online store at no cost. Premium plans range between $15/month and $99/month.


    • Allows you to run an online store at no cost
    • PCI-DSS Level One security
    • Provides multiple shipping, payment, and tax options
    • Easy to set up an online store
    • Great platform if you plan to sell via multiple platforms


    The Weebly white-label offering is also known as the designer platform. It provides its users with a backend dashboard that can be completely rebranded. With an extremely easy user interface and an array of innovative features, this website builder is great for small stores and startups. Pricing is simple, and the themes provided can perfectly adapt to mobile devices. 

    It allows you to add more features in just a few clicks. You can run a store for free if you agree to display the Weebly ad in the footer. Premium plans range between $6 and $26 per month. 



    • Responsive and customizable templates
    • Allows adding extra features and third-party app integrations
    • Allows monetization using banner ads and Google AdSense
    • Comes with SEO tools and blogging
    • Powerful ecommerce features
    • Extremely cost-efficient


    Pros And Cons Of White-Labeling Ecommerce


    • You don’t need any technical knowledge to get started
    • It’s extremely easy to craft a definite income stream
    • Set-up and getting your store ready to sell is quick
    • It’s cost-effective
    • Allows you to define better profit margins
    • Opens opportunities to network with other businesses
    • You don’t have to worry about hosting, updates, and other practical factors


    • There’s an excessive amount of competition when it comes to selling white-label items
    • You’ll need to work a lot on the marketing aspect of your business
    • Control over products, especially the backend details, is minimal

    Bottom Line

    If you’re looking for a quick and easy way to get your foot into the ecommerce marketplace, white-label reselling is a tried-and-tested way. Choosing the right website builder goes a long way in running a successful online store. Make sure to double-check your requirements and budget to leverage the most from the aforementioned service providers.

    Frequently Asked Questions (FAQ)

    What does a white-label mean in business?

    White-label products are manufactured by a third party but are sold by retailers with their branding.

    What is the difference between white-label and private label products?

    White-label: The manufacturer creates the product and offers it to everyone for rebranding and reselling.

    Private label: You task a manufacturer to make a product that’ll be only sold by you. 

    Should I white-label my ecommerce products?

    Yes, as it allows you to generate more profits by connecting with more customers using a network of white-label resellers.

    Who can become a white-label partner?

    If you’re willing to start an ecommerce business without investing a lot of money, this type of partnership will work perfectly for you.

    What are successful examples of white-label ecommerce?

    Some great examples of white level businesses are Digital Advertising Solutions by Vendasta, Moshi Leather Bags, Alibaba, Welburn Candles Private Limited, Dongguan Zhengxiang Color Film And Arts, Krystalinks, and so on.