Find Out How Pinterest Can Drive Traffic To Your Store
Pinterest is one of the lesser known social media sites out there, but it has been gaining popularity in recent years. Many like to call it “a visual search engine” given this medium is a top choice for those who favor visual search over text-based search.
For ecommerce store owners, this medium is excellent for several reasons:
- It ranks third (after Facebook and Twitter) in generating referral traffic
- Searches on this medium are often based on buying intent
- Buyers referred from Pinterest are 10% more likely to make a purchase
It’s important to note that around 70-80% of users on this platform are women, and therefore some products may be unsuitable to promote using this medium. Another interesting fact is that 50% of its users earn over $50,000 a year, with 10% making over $125,000. This fact, coupled with a buying-intent environment, creates a great opportunity for online store owners.
Using Pinterest to generate free traffic for your online store can be managed by following these steps.