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    Find Out How Pinterest Can Drive Traffic To Your Store

    Jon Rettinger Profile
    Jon Rettinger - 2020-07-04T21:00:00.000Z
    Pinterest

    Pinterest is one of the lesser known social media sites out there, but it has been gaining popularity in recent years. Many like to call it “a visual search engine” given this medium is a top choice for those who favor visual search over text-based search.

    For ecommerce store owners, this medium is excellent for several reasons:

    • It ranks third (after Facebook and Twitter) in generating referral traffic
    • Searches on this medium are often based on buying intent
    • Buyers referred from Pinterest are 10% more likely to make a purchase

    It’s important to note that around 70-80% of users on this platform are women, and therefore some products may be unsuitable to promote using this medium. Another interesting fact is that 50% of its users earn over $50,000 a year, with 10% making over $125,000. This fact, coupled with a buying-intent environment, creates a great opportunity for online store owners.

    The Steps

    Using Pinterest to generate free traffic for your online store can be managed by following these steps.

    Step 1 - Open An Account And Add Your Boards

    Setting up your account is straightforward and takes just a few minutes. Make sure you open a business account, and fill out the details in the required fields. Here are some key tips for setup: 

    1. Use a high resolution photo as your profile picture. You can choose your store’s logo, your own photo, or an image of one of your best products.
    2. Add powerful keywords everywhere you can. This includes your board names, Pin names and descriptions. The more SEO-oriented you are at the setup stage, the higher the chances your future customers will find you.
    3. Activate Product Rich Pins. This important feature will enable you to add extra information to your pins, including the price, availability, and product description.

     

    Source: https://yoast.com/pinterest-marketing/

    Once your account is set up, it’s time to create your boards. Boards are where you collect and organize your Pins. 

    For example, if your ecommerce business sells jewelry, you might have a board for each type, such as one for rings and another for necklaces.

    Alternatively, you could divide the boards by style or collection - it’s purely up to you. 

    The best tips for your first boards:

    • Create 10 boards to begin with. This will be a great start to make sure your account looks active and inviting.
    • Mix others’ content with your own. In order to show that you’re providing true value, it’s best to add pins from various sources that are related to your niche.
    • Create a “Best of (your company name)” board. This brings together your top pins and should represent your overall brand message.

    Step 2 - Use PinGroupie

    This free tool can help you find relevant group boards within your niche. These boards are useful as they have multiple contributors, and the successful ones can have tens of thousands of followers. Once you find group boards relevant to your niche, you will be able to contact the board owners in order to join. The best way to do this is by email, as board owners must send you an invitation to join a group board.

    Source: http://socialmarketingwriting.com/find-highly-engaging-pinterest-group-boards-get-invited-join/

    Step 3 - Create Pins For Your Articles And Products

    Once you have your account, boards, and groups set up, it’s time to create your Pins. These will typically be visually appealing images of your products, with some text added.

    Source:https://www.pinterest.co.uk/pin/530791506073962180/

    Source: https://www.pinterest.co.uk/pin/822188475703391799/

    Once your Pin is created, here are the steps for adding it to a board: 

    1. Click “Create a Pin” and upload your image
    2. Add the title, description, and URL you are linking the Pin to

    Save and add to the board of your choice

    Step 4 - How To Encourage Referral Traffic

    As users view, save, and share your Pins, you will increase visibility and awareness, helping drive traffic to your store. Like any search engine, Pinterest will promote Pins and boards that provide value and create activity. Provided you have a good SEO setup, if you get many comments and shares, the organic free traffic will start rolling in.

    Source: https://www.quicksprout.com/pinterest-traffic/

    Here are the top ways to get the traffic train moving:

    • Follow other users. When this happens, they get notified. This will most likely lead them to check out your profile. 
    • Add a Pinterest plugin to your store. Most ecommerce builders have apps that integrate with Pinterest, for example the “Pin it” app from

    Stay consistent. If you make a point of creating pins regularly and maintaining your boards, you will start seeing traffic roll in.

    Bottom Line

    For ecommerce in general, and for certain industries in particular, Pinterest is an extremely powerful tool that can help you generate high-quality traffic for free. Pay attention to SEO at all times, and make sure your images are well designed to grab attention as users scroll. As always, be consistent and you will see organic growth of referral traffic from Pinterest to your online store. 


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