How To Use Ahrefs For Ecommerce
Ahrefs is a leading premium suite of SEO tools. Founded in 2011, it stands out from the competition due to its advanced tools, extensive databases, and rich educational content.
Here are some of its main features:
- Site Explorer Tool - Used to analyze a website’s backlinks profile in order to find the most effective keywords.
- Content Explorer - This unique feature helps to find the most popular content topics at any given time.
- Site Audit - This professional tool analyzes websites in order to check for SEO issues and monitor health over time.
The Advantages Of Ahrefs For Ecommerce Store Owners
In the competitive scene of ecommerce, the SEO tools offered by Ahrefs are highly valuable. In order to rank highly and gain more traffic and revenue, search engine optimization and health are of paramount importance, as this will lead directly to more sales.
Here are the top benefits for ecommerce store owners specifically:
- Stronger keyword research abilities
- Better URL optimization
- Technical SEO
- Link building
Read on to see how each of these benefits is delivered through the Ahrefs tools.
The Unique Functions For Ecommerce: A Breakdown
Here are the leading Ahrefs tools that ecommerce store owners will use to take their SEO strategy to the next level.
Keyword research is the lynchpin of any SEO efforts. Knowing what your potential customers are searching for online is of paramount importance.
When carrying out keyword research for ecommerce, there are two sets of pages which typically need to be optimized:
- Products (for example, “Red and yellow T-shirt size L”)
- Categories (for example, “T-shirts for men”)
Here are the steps to mapping out your website and carrying out keyword research using Ahrefs:
- Go to com/sitemap.xml or yourdomain.com/robots.txt.
- Use the Google Chrome Scraper plugin to scrape this list of URLs and get it into a spreadsheet.
- Find the strongest keywords for each product and category page using Ahrefs Keyword Explorer.
- Add related and long-tail keywords.
On-page SEO is where your keyword research is actually implemented. Here are the steps:
- Optimize Metadata - Meta titles, meta descriptions, and H1s need to be optimized.
- Optimize URLs - Slugs (permalinks) need to be short. Messy slugs spell disaster for click-through rates (CTR) and search engine rankings. Here are the classic recommended layouts:
- For A Category Page -com/category-name
- For A Product Page - com/category-name/(subcategory-name)/product
- Powerful Product And Category Descriptions - This is vital for CTR, and helping Google to understand what the page is about.
- Schema Markup - This enriched representation can enhance click-through rates by 30%.
No Schema Markup
In ecommerce there is a special propensity for duplications due to the sheer mass of products on a website, as well as variations in products which can spell disaster for technical SEO. The best tool for this is Site Audit, as it will help to:
Fix Duplicate Content - Pages that are the same will be marked in orange by Ahrefs, and this will enable you to delete one of the pages and make a redirect to the other. If both pages are intended to be similar, a canonical link will help you to ensure that Google only indexes one of these pages.
- Find Orphaned Pages And Take Care Of Deep Pages - Orphaned pages are ones that no internal pages on the website link to them. Deep pages are defined as those that take more than 3 clicks to get to them. It is recommended that no orphaned pages exist, and that all important pages are no deeper than 3 clicks. Here is how to use Site Audit to make sure these two important factors are in check:
- How To Find Orphaned Pages - Site Audit > Data Explorer > Inlinks = 0 > Is valid (200) internal HTML page = Yes
How To Find Pages That Are Deeper Than 3 Clicks - Site Audit > Data Explorer > Depth is greater than 3 > Is valid (200) internal HTML page = Yes
- Find Keyword Cannibalization Errors - These errors occur when a website unintentionally targets the same keyword from different pages. This is unhealthy for technical SEO, and ecommerce sites in particular are prone to this error. You can fix this by using Site Explorer and the Keyword Cannibalization Finder Tool.
Link building is far from easy, as every ecommerce site owner knows. However, there are a few creative ways to get some quality links to your site:
- Detect Sites That Link To Your Competitors' Websites - Using the Ahrefs Link Intersect, you can enter a competitor’s homepage URL to see all the websites that link to them.
- Get Onto Directories - Through a quick Google search, you will be able to find directories that are relevant to your niche, and reach out to request to be added.
Find A Competitor In A Different Geographical Market - You can approach a blog that links to one of your competitors in a different location, and point out that your website could be a good alternative to readers of another country.
Just scratching the surface of Ahrefs’ capabilities already reveals the power of this advanced suite of SEO tools for ecommerce store owners. While Ahrefs is not considered the most affordable option out there, many would argue that it pays for itself, especially in the field of ecommerce where these powerful tools and techniques can result directly into more sales and revenue.