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    How To Migrate Your Store From Magento To WooCommerce

    Magento, WooCommerce sites,  A couple is holding a basket

    Magento is one of the leading ecommerce site builders, best known for its next-generation technology and creative solutions for online stores of all sizes. This builder’s position in the industry is very clear; over a third of the top 100,000 stores are based on this platform.

    WooCommerce is the leading ecommerce plugin for WordPress. Known for its simplicity and comprehensive offering, this plugin is absolutely free and transforms any website into a fully-functional online store. It has many features of a premium paid plugin, and this high-value option is not to be missed by merchants. There are currently 5 million installations of this plugin, and over a quarter of all online stores are based on it.

    Besides Magento and WooCommerce, there is a wide variety of ecommerce website builders out there, and many reasons why a merchant would choose one over the other. In the case of these two leading platforms, there are several reasons why a merchant starting with Magento might decide to migrate their site to WooCommerce. 

    The main reason that it may be considered now more than ever, is the announcement that support is being discontinued for Magento 1, and that all sites now need to move to Magento 2. This migration is challenging, and if not carried out properly, can create security breaches and loss of data.

    WooCommerce And Magento Compared

    Besides the required migration to Magento 2 being a major trigger that has caused merchants to stop and review their options, there are in fact many other reasons why they may choose WooCommerce over their current platform. 

    Here is a detailed comparison:






    Magento Open Source - free

    Magento Commerce - $22,000 per year for annual revenue of up to $1 million 

    Paid Extras Needed

    Requires basic hosting and a domain name

    Requires a premium VPS package or cloud hosting plan


    Full functionality on all plans

    Open Source - limited functionality 

    Commerce - full functionality 

    Access To Extension Libraries



    Developer Needed



    Target Builder Audience

    Small Business Owners



    User-friendly documentation

     Free support forums

    Support ticket system

    Open Source - no support

    Commerce - phone, chat, tickets

    How To Migrate

    If you choose to migrate due to the update, or simply because you are looking for a more affordable and user-friendly solution, read on to find out the steps. 

    You may be surprised to learn that migrating to WooCommerce is actually easier than migrating to the new Magento 2 version.

    The set-up stage:

    1. Choose a hosting provider and package
    2. Install WordPress
    3. Add the WooCommerce plugin 
    4. Install a theme of your choice
    5. Customize your settings and preferences

    Transferring your content:

    The First Step Is Exporting Your Store Product Data.

    Admin > System > Data Transfer > Export > Products > Export File Format > CSV

    Now that you have extracted your product data in CSV form, you are ready to progress to the next steps.

    The Next Step Is To Import Your Product Data.

    Products > Import > Choose File > Select CSV File > Run Importer


    Prior to the final import stage, you may need to review the automatic column mapping which matches your CSV file product names to the WooCommerce product fields.


    Once migration is complete, your product data should appear perfectly in your new WooCommerce store.

    Hiring An Expert

    If the idea of migrating your data over is daunting, you can hire an expert for the task. 

    In fact, WooCommerce supplies a list of “WooExperts” that can help with any job relating to the platform, including helping with the common request of migrating product data. 

    These programmers are vetted, and you will be able to view their pricing as well as work samples.

    Use Cart2Cart

    If you prefer a more automated solution, you could always go for the Cart2Cart extension. It is hands-free and requires no technical knowledge. 

    In fact, you can see a free demo of how your website will be transferred prior to committing. 

    The greatest advantage of using this method is that your store can still work in the background during this process, ensuring no interruption to your sales flow. 

    In addition, Cart2Cart offers some value-added services such as creating redirects and other SEO strategies to maintain your store’s rankings.


    Comparing The Three Methods Of Migration

    Just like any task in the online world, you can opt to do things yourself or pay to have it taken care of for you. It is best to make decisions based on your:

    • Budget
    • Sense of urgency
    • Product count
    • Technical expertise

    Here is a breakdown of the pros and cons of each of the methods described above, to help you make your decision:

    Ease Of Use

    Chances Of Errors








    Hiring An Expert




    Varies depending on data





    Varies depending on data Pricing starts at $69

    Bottom Line

    While the new Magento 2 offers its users many great added features, some users are simply concerned about facing the migration process on their own. This is especially true for those users on the free plan who will not have access to support if they need it. 

    Ironically, migrating over to WooCommerce is actually easier, and this is why merchants are exploring this opportunity at the moment. In addition, they are drawn to the lower prices, better support, and most importantly, the ease of use of this leading WordPress plugin.