Ecommerce UX Design In 2020: 6 Website Elements To Work On
The main objective of any ecommerce business is to get the visitors converted into customers and generate sales. Motivating the customer to make a purchase consists of various factors, but the primary and most vital factor is the store’s UX design.
With this in mind, we’ve rounded up the top six tips for ecommerce UX design in 2020 to help you increase your online store’s conversion rates.
To Get Started, Here's The UI/UX Basics You Must Know
The user experience (UX) and user interface (UI) play an important role in online shopping. Regardless of the platform that you’ve chosen to design your online store with, there are some basics and easy tweaks to be followed to make the best UX design.
- Your website’s page speed is your first chance to make a good impression. Thus, make sure your site’s loading time is short
- The landing page should provide clear information about what your business entails and what value your products will provide
- The core part of UX design is eliminating any type of worries that your visitors might face. The only way to remove such anxiety is to show them that there’s a real person behind the scenes. You can accomplish this by adding your business address, phone number, and email address
- If you notice any bug on your online store, it should be fixed without any delay
- Always show your visitors a way back home
- Remove repetitive actions
- Use tool-tips to help the newcomers become acquainted with your presence
- Create a big and bold call-to-action that is commanding and straightforward
- Use hierarchy to help users know where to go next
- Stick to the primary color palettes if possible
- Give users a sense of collaboration to show you’re helping them achieve their goals
- Keep everything consistent (name, address, phone, logo, and so forth)
- Build trust with testimonials
UX/UI Elements That Should Be Top Priority
Now that you understand the fundamentals of user interface and user experience, let’s delve deeper and discover the most important elements on your site that should be your top priority.
Website And Homepage Navigation
In about 50 milliseconds, visitors form their first impression of a website. Your ecommerce website should grab the user's attention. It should also clearly show all the details of what it sells. Moreover, it’s very important to keep all the information on the homepage.
Similarly, you should be clear in terms of navigation. Every move of your visitor has to be considered. It’s in your best interest to remove all elements that may hinder the visitor’s movement around the site.
Product Search And Menu
This is the place where your potential customers will go to find something they want to buy from your online store. Have a simple and basic menu that’ll mention all your product categories. If you have too many, limit them to the best-selling or new arrivals sections.
It’s important to get the items categorized properly so that the visitors don’t face any problem when accessing what they’re looking for. Product searches should work at the fastest speed.
Pages For The Catalog
Catalog pages are generally designed with grids. Ensure that you give individual products the space that they require. If you try to show all the items in one place, the page will be overcrowded. This can cause a lack of interest for the visitor. Add filters and flexible products like Quick Views. This creates a better user experience.
Pages For The Products
Keep the product page as simple as possible by providing large close-up images of the items. You must also add some info about the product and a clearly stated price. Show reviews and feedback to gain your customer’s trust and influence their buying decisions. Most importantly, merchandise specifications should be readily available and the visitor should be able to customize their product before deciding.
Shopping Cart Section
Placing the selected items in the cart needs to be easy. You should check the shopping cart section and make sure that it’s simple and easy to understand. Try to avoid adding any unnecessary elements which may divert the attention of the customer and stop them from checking out.
Many online store owners tend to place all the tabs on a single page. You should make sure that the process of checkout is fast and convenient. Limit the number of required fields to be filled so that the customer finds it easy to process the payment. Above all, make sure to integrate multiple payment gateways so your patrons won’t have to abandon their carts.
UX/UI Ecommerce Trends
You’ll need to stay up-to-date and keep the design of your ecommerce website easy to use as well as appealing. According to industry experts, you can expect the following trends in UX design for online shops in 2020.
- Mobile is king: There’s no denying the fact that every ecommerce site must be mobile-friendly. Ensure that your website is optimized for mobile devices and is responsive across different screen sizes
- Embracing minimalism: Minimalism and simplicity are the main styles to focus on when designing UX for online stores in 2020. In other words, functionality is crucial
- Adding multimedia and graphics to the product: Experts highly recommend showcasing your product through video visuals
- Modern technology: Turning your product into a 3D object is a rising trend. A three-dimensional image or a video provides your customers with a better perspective of what your brand has to offer
The Bottom Line
User experience is a driving factor for creating more sales for ecommerce businesses. Make it easy for your customers to access your website and products.
In addition, offer them ample options to choose from so that they don’t quickly opt out of your online store. Designing a site based on your consumer’s needs will ultimately help your brand outrun the competition.