Ecommerce PPC: How To Increase Your Store’s Sales
Ecommerce marketing, if not done properly, can lead to loss of revenue. The increasing competition has made it essential for store owners to use advanced strategies to stand out from their competitors. As an ecommerce entrepreneur, you must always be looking for new ways to drive traffic and sales to your online store.
One such amazing and result-oriented tactic is running paid ads. PPC can help boost your brand’s reach, engagement, and conversions. Read on to learn how to grow your store’s sales using ecommerce paid search.
Techniques To Increase Sales Using PPC Campaigns
With this in mind, let’s discuss the best PPC strategies that will boost your online store traffic and sales.
Research Where You Want To Advertise
For PPC ecommerce ads, there are many options. The two most famous and fastest-growing platforms to be considered for advertising are Google Merchant Center and Amazon Advertising.
To advertise on Google Shopping, you’ll need to link your Google Ads account to Google Merchant Center. After that, you’ll need to set up your product data feed. This is a spreadsheet that helps to organize every product in your catalog in a manner that Google will easily be able to crawl it and index the information needed. You’ll then have to go to Google Ads UI and create some shopping campaigns.
Amazon is also a great option. According to a Slice intelligence report, 43% of all U.S. online revenue was spent on Amazon. Moreover, this brand is responsible for 53% of the growth in the ecommerce industry.
Always Keep Your Website Updated
You should never leave your product pages looking outdated. Make it a habit to keep these important pages up to date. Customers looking at your product require a perfect sales pitch. Therefore, make sure you work according to customer needs.
Upload excellent photographs of your products. Ensure that images of the products are very clean, clear, and well optimized. A product video will prove to be very helpful, as this will add value to your product. You can highlight any main benefits such as fast and free shipping, cash on delivery, and so forth.
Always try to get reviews on your products. Doing so will enhance the conversion rate by almost 40%. Hence, make sure you have a review section on your page so you’re able to receive testimonials from every customer.
Optimize The Ad Copies For Your Target Audience
There are different ways to optimize your shopping ads, these include:
- Divide the types of ads you use: To sell products online, both text ads and product listing ads can prove to be useful. Text ads will allow you to highlight the prices and features of your products in the headline and description. Product listing ads allow you to compete with the latest trends of marketing in the online shopping industry
- Know what your shopping campaign will look like: It’ll be good if you break your online campaigns according to your brand name, by a product-specific type, or through product item IDs. If you’re unsure which way will work better, try differing structures to determine which will give you more cost-effective sales
- Negative keywords: Adding a list of negative keywords to your shopping campaigns is also important. This will allow you to bid higher while avoiding unwanted search traffic
- Ad Extensions: Ad extensions are always useful for your ecommerce ads. They help highlight specific product styles or brands
- Price extensions: This will allow you to showcase the prices your competitors are offering
Use Dynamic Targeting Campaigns
A dynamic campaign will help you feature multiple campaigns at once. With this, you can run multiple advertisements on the same website. The dynamic ad will automatically organize your website into groups. You’ll need to select the category or groups that are useful for your website. These will be customized to your products and services.
These ads help you reconnect with customers who’ve previously interacted with the brand. For instance, a customer who previously visited your website and checked out some products but didn’t make a purchase. Based on their search data (keywords), you can create dynamic targeted campaigns to drive prospects back into the sales funnel.
The Bottom Line
When it comes to your PPC ecommerce campaigns, having a good remarketing strategy in place will make all the difference. Running PPC ads on your Facebook and Instagram pages is also crucial for online businesses. Moreover, using a good shopping cart will be beneficial for SEO, user experience (UX), and conversions. Use the tactics listed above to increase your store’s paid search rankings and generate a steady stream of sales.