Top 8 SEO Mistakes To Stay Away From
Many online merchants believe the myth that adding thousands of products to their ecommerce site would be beneficial for attracting search engine traffic. However, the reality is very different.
SEO for ecommerce websites requires extensive effort and a robust plan of action as compared to blogs and simple company pages. Read on to learn about the top eight SEO mistakes that you should avoid.
Boring Product Titles
One of the first aspects of a product a customer will notice is the product title itself. It must be attractive and engaging so it’s easy to read and remember. When titles are boring, customers won’t click on it. Moreover, avoid using duplicate titles for products.
Companies need to develop unique titles with different key phrases. There are various tools available online for obtaining unique and attractive titles. Such tools work on different structures for creating a new tag or title for your products.
No Unique Product Descriptions
The second mistake to avoid isn’t providing an effective product description. It should describe the product so that the customers can make a quick purchasing decision. The best way to get the right content for your product is by measuring a particular word count on the product page and considering the sidebar, navigation, footer, and any other textual content.
When it comes to writing product descriptions, refrain from copy-pasting from other websites. It’s important to create unique and non-plagiarized content with the right amount of keywords so you won’t get penalized by Google’s crawlers.
No Product Reviews
A major factor that contributes to sales is the user review of a product. If you run an ecommerce store and the products displayed don’t have reviews, your brand won’t be able to build trust with potential customers. Around 70% of online purchasers consider going sifting through reviews to give them a broad idea regarding product quality.
Along with this, the reviews also help the product page reach the top of the search results. Product reviews need to be authentic and unique as they add credibility to your product and help to provide potential customers with accurate information before purchasing.
Not Optimizing The Product Pages For Search Engines
Not considering the search and demand keywords used to search for products is another common mistake. The product pages including the page title, meta texts, headers, product content, and URLs should be optimized for higher SERP ranking. For this, companies need to use model numbers, brand names, image alt tag information, high-volume keywords, and more for proper optimization and to meet the user’s search intent.
Again, while optimizing for the most searched product pages, make sure not to stuff target keywords or phrases into the content.
A lot of duplicate content on ecommerce websites is damaging to your products. Tags, archives with product elements, print pages, and more are the factors that lead to duplicate content. Duplicate content can give a negative mark to your product page, which in turn, hurts your organic ranking and visibility.
To avoid such a blunder, avoid duplicate content as much as possible. Take the aid of robots.txt to stop Google bots from indexing duplicate content including pages, tags, and archives. With the help of canonical tags and redirections, you’ll let the bots know which page to show on search results.
The URL structure also holds an essential role in ecommerce websites. Rather than having a messy URL, look to develop a speaking URL. The speaking URL needs to be keyword or SEO friendly. Through the URL, the customers should easily know what they’re going to land on by clicking. Building a long URL with various numbers or digits makes it look spammy and search engines might flag them.
To make the URL more relevant, add the anchor link and keywords to draw the attention of various search engines. Another essential aspect regarding URLs is to make it relevant with effective keywords, including your brand’s domain name.
Not Speed Optimized
If web pages take too long to load, it can negatively affect your ecommerce website. The web pages contain content along with HD images and videos. However, when it takes too much time for a page to load or return, longer than two to three seconds, it’s surely going to irritate the visitor who’ll most likely bounce. So, improve the speed of your website through image optimization, minimizing JS and CSS codes, enabling lazy loading, and using the right hosting service.
Not Being Mobile Friendly
Lack of mobile-friendliness is something ecommerce websites can’t afford to avoid. Today, more and more people are using mobile phones compared to desktop when browsing ecommerce websites. Having a mobile responsive design is a must and if you aren’t optimized for it, it can hurt your profits. Search engines also prefer ranking websites that prioritize mobile-first indexing at the top of search results. Therefore, focus on mobile-friendly designs to ensure you’re pleasing the search engines.
Read More: Effects of Covid on Ecommerce SEO
Make sure to do the required research to learn about your customers and the competition and spend time developing your website by prioritizing user experience. Avoid the SEO blunders listed in this blog so you can boost your organic visibility and engagement and climb to the top of the SERPs in no time.