The Top 5 Pop Up Design Ideas For More Conversions On Your Ecommerce Site
A pop up is a powerful feature for any website. Grabbing attention and placing a call to action directly in front of the visitor creates an unmatched level of potential engagement.
It is an especially potent tool for ecommerce sites for several reasons:
- The website owner can choose which messages appear in order to help steer visitors in the intended direction and pave the way for conversion.
- It is the ultimate tool for seasonal promotions, events, or special offers as they get the message across quickly and effectively while making an impact and sticking in the visitor’s memory.
- It can add a personal touch to a website like no other tool, through personalized messages and designs which reflect the character of a website.
Read on to discover the different types of this display along with how they can boost your sales and revenue.
We all know the feeling. We enter a website we have never visited before, and after a few seconds a flamboyant pop up appears, inviting us to subscribe to this site’s newsletter.
In order to get us to do so, an incentive is typically offered.
Here are some examples:
- “Subscribe to our newsletter and get 10% off your next purchase”
- “Sign up to get the latest news, straight to your mailbox”
- “Join our community to win a free course”
A subscription pop up should be warm and inviting, with just the right dose of urgency. Be careful of boring designs or underwhelming copy given that in today’s competitive online space, adding email subscribers is not as easy as it used to be.
One element that is often overlooked with this type, is the call-to-action copy. Make sure to stay away from the standard “subscribe”, and try some of the examples below:
- Count me in!
- Yes, I would like free courses please
- Send me my special offer
These are typically used when store owners wish to boost their sales, or when there is a seasonal event or holiday. They work well for all industries, across B2B and B2C, for all kinds of product types, including:
- Physical products
- Digital products
Here are some classic examples of special offers:
- Free Shipping For A Set Amount Of Time - For example: “Get free shipping for the entire month of December!”
- Percentage-Based Blanket Percentage Discounts - For example: ”25% off the entire store until 30.7.2020!”
- Category-Wide Promotions - For example: ”Get 15% off all jackets”
- BOGO (Buy-One-Get-One) - For example: “Only today, 1+1 on all sneakers!”
Countdowns are highly effective when it comes to creating urgency, as it has been proven that users are much more likely to complete transactions when the time of a special offer is limited.
It is important to note that using this type can be a double-edged sword. Some users do not like to be pressured, and in addition, this technique can appear tacky at times. It is important to choose a design which is inviting and creates urgency, without being overly pushy.
Spin The Wheel
Much like the countdown variety, spin-the-wheel offers need to be used wisely.
Adding some excitement and a little game into the shopping process can do wonders for your customers’ buying experience, especially if they get a discount at the end of it.
However, this type might not be suitable for every website. You will need to decide whether this type of approach matches the character of your brand. As opposed to the subscription and special offer options, this one is a little more adventurous.
This unique type is triggered when a visitor is about to leave an online store. Aiming to bring a potential customer back and hopefully complete a transaction, this one appears only when a user’s cursor heads toward the back button, or when intending to close the page.
This pop up is powerful as it can save otherwise lost sales, when done correctly.
The copy for this type is highly important, as it should be friendly rather than intrusive.
How To Apply Pop Ups To Your Online Store
If you are using WooCommerce on Wordpress, there are various plugins available for this task. Some of the best ones are WooCommerce Splash Popup, CampaignRabbit, and Beeketing.
If you are using one of the Saas models of ecommerce builders such as Shopify, BigCommerce, or Squarespace, you will find ample apps and extensions in the app stores. For example, the popular Privy app on the Shopify app store is a leading choice for adding pop ups.
Here are some features that you should look out for when choosing your plug in or app:
- Easy to use
- Customization ability, preferably with a drag-and-drop builder
- Advanced cookie configurations
- Responsive and mobile friendly
Prices can range wildly from being free, to costing hundreds of dollars a month. The price will depend on the solution you choose and your website’s traffic.
Pop ups are an excellent way to boost sales, connect with your customers, and transform their buying experience.
Due to its vast popularity, there are hundreds of plugins and apps that make it possible for any online store owner to add almost any pop up to their online store today.